Read It And Wiip

No matter how hard I try, when I think of the Nintendo Wii I associate going number ones before I think "we". Look, I'm not trying to be puerile. I didn't name the darned thing. Apparently the lower case 'i's are suppposed to signify two people coming together to play or two Wii remotes side-by-side. It just occurred to me that companies pay good money for such bullcrap concepting. Where do I sign up?

Nintendo is in the middle of a free strap replacement scheme for morans [sic] who let go of their controllers when they shouldn't. There's much hilarity, much of it probably faked, at the Wii Damage blog.

I wonder if we're meant to like Microsoft Hotmail more now that it's called Windows Live Mail and Bill Gates' oft-criticised company name doesn't stare you in the face when you use it? Or was the re-branding designed to extend the use of 'Windows' to an umbrella term that encompasses now e-mail and soon more online activities until one day the word is so synonymous with turning on a computer that we'll say, "I Windowsed today" the way we already say "Hoover" when we mean vacuum clean a room? It's one strategy for Microsoft to gain final dominance of the home computing market.

Another, more bandwagon-esque, method would be the Microsoft Pu: the eighth generation console with the dodgy name...