Stating The Obvious

Hershey's Mr. Goodbar is (you guessed it) yet another peanut and chocolate confection. The front of the bright yellow plastic wrapper bears the splash "EASY OPEN - SEE BACK". On the back there's a small circle at one end saying "HOLD HERE" and nearby, at the edge of the flap, a small triangle says "LIFT & PULL HERE". If I've described it badly, what I'm looking at here is a standard wrapper with detailed instructions for the standard opening method. I am dumbfounded. Who doesn't know this already?

Mr. Goodbar is also a really dumb name, though it never hurts to plant the seed that your product is "good", subliminally or otherwise!