Top Five Dumbed Down Docutainment Shows

Personally, I'm a fan of no-frills advertising but it don't half lead to some vulgar brand names, like If You Think This Is Butter I'll Smash Your Fucking Head In (or whatever that margarine is called).

In broadcasting, the theory is seemingly that your ch-average viewer, if he/she can actually read a newspaper, won't, so you'd better give your show the most descriptive title possible if you want to grab his/her attention before something shiny distracts him/her.

5. Who Do You Think You Are?
4. I'm A Celebrity, Get Me Out Of Here!
3. Honey, We're Killing The Kids
2. Help! My Dog's As Fat As Me
1. £50 Says You'll Watch This

It's idiotic lowest-common-denominator stuff and it's everywhere.